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Screen Printing vs. Embroidery    

The difference between screen printing and embroidery may seem like common knowledge to people in the embellishment industry, but when we started out in this business ages ago many of our customers did not know the difference. So this article will break it all down for you.


What is Screen Printing?    

Screen printing is a process that uses inks that are applied to a substrate. Some of the most common substrates used are t-shirts, team uniforms, pens, mugs, tote bags and yard signs. The list really could go on forever and examples of screen printing are seen everywhere. The process is called screen printing because a mesh screen with a stencil is created for each color in a design in which ink is pushed through onto your t-shirt, creating a finished logo once combined. Some advantages of screen printing over embroidery are that you can create high end designs with shading and gradients and if you print a lot of the same item it is fairly inexpensive. Screen printing is the best solution if you are trying to recreate a very detailed logo. You can also incorporate many different effects in your logo including distressed effects, which are popular in band t-shirts by using screen printing. These effects would not be possible with embroidery. Screen printing pricing is usually determined by the number of colors being used and the number of items being printed with the same custom design.


What is Embroidery?    

Embroidery is a process where thread is stitched into your custom product. Some of the more popular items that embroidery is used for are: golf shirts, jackets, hats and corporate wear. With embroidery you can create a more professional look which will last longer than the inks used in screen printing. Some logos may have to be altered a little if embroidery is the preferred method though, because it is very difficult to recreate shading using threads. It is also difficult sometimes to get very small text to sew out well using embroidery due to the limitations of needle and threads. Embroidery is a little more expensive than screen printing, but like screen printing, the price decreases with the more pieces you do. Embroidery machines have been developed with multiple heads that will allow you to embroider 2, 4, 6 or even 10 pieces at a time saving on costs to set up each logo which is passed along to the customer! Embroidery pricing is usually determined by the number of stitches in the customer's logo and the number of pieces being embroidered.

The History of Screen Printing

    Silk screen printing may be the oldest and most practical printing technique dating back to ancient times.  There are hypotheses that silk printing’s origins started in China at least 12 centuries before Christ when silk began to be produced there.  Silk printing may have originated not far from the Mediterranean Sea between Mesopotamia and Phoenicia according to available historical facts.  There are a number of archeological finds and historical studies that indicate that the Phoenicians found a way to reproduce patterns on fabrics using techniques uncommon to those used today.  However, they can be credited with pioneering a system of image duplication by using stamps to reproduce simple patterns.  The method was later improved in Japan to a printmaking technique that created sharp-edged images using a stencil and a porous fabric, known as screen printing, or serigraphy.  The Japanese used simple stencils which were glued onto a screen made of human hair that was stretched over a wooden frame.  This printing technique was then further improved throughout the Middle Ages and became widespread in Europe.  The screen printing process that we know of today emerged in the early 1900s when a man from Manchester, England, Samuel Simon, received a patent for using a silk screen fabric as a printing screen.  Simon patented this process of printing through a silk screen, which guaranteed a higher tensile strength and better size stability.  Simon’s process also used rubber blades, or squeegees, to push the ink through the screen which is still used today.  The invention was coined the term silk screen printing.  It was not until the First World War that screen printing took off in America.  The process was used for printing flags and banners.  The use of photographic stencils at this time made the process more versatile and encouraged wide-spread use.  The actual use of silk for screens was discontinued in the mid-1940s during the Second World War because of its use in the war effort.  Since then a polyester material has been used for the screen mesh and other improvements have been made in the presses, inks, and chemicals used.  Otherwise the same basic screen printing process patented by Simon is still used today.

Growing Your Business

Here we go again!  Its that time of year and your company is setting its yearly advertising budget and asking the age old question "How can we effectively market our business"?  This artice will clue you in on the mistake a majority of companies are making and one simple solution.

 

Don't Forget About Who Got You There!
 
Thank You! 
Whether your a regular "Joe Schmoe" trying to promote your business/event or the VP of Marketing, everyone always come across the same question of "How do I grow my  business?" Well that shoudn't be too hard to figure out since there are only four ways you can do it:
1.  Increase the number of customers.
2.  Increase the average dollar amount of each transaction.
3.  Increase the customer's frequency of purchase.
4.  Increase your gross profit margin.

Now with that being said, you can implement procedures to maximize gain on each one of those and have no worries. Right? Wrong! Let me tell where most companies are going wrong on how to avoid the problem.
 

As a sales director I am always trying to conjour up new and innovative ways to target new prospects and close on new business. Sure these steps are influential on growing a business, but what about maintaining those accounts you have already acquired? Have you invested time in letting them know that you appreciate their business? Maybe you will after reading the following statistics about why companies discontinue their business with their current vendors:
-1% Die
-3% Relocate
-5% Start doing business with a family member/friend
-9% Buy on price
-14% Leave because of a grievance
-68% Leave because they feel their business is taken for granted or they recieve an attitude of indifference.
 

And you thought that every client was price driven! Only 9% will take their business elsewhere due to price. Almost 70% will leave because they think you take them for granted though. When I read these numbers I was dumbfounded. Here I was thinking that price was the biggest factor. So what can you do to seperate yourself from your competitors and 99% of businesses out there? Simply practice great customer service, offer a quality product and send your customers a simple thank you item with your logo to show that you care. Not only will your customers appreciate you more, but your company name will be in their face and on their mind the next time they decide to place an order for the products you offer.
  • Why Custom Logo USA

    Why Choose Custom Logo USA?:

    • Quality is our top priority. Your design or logo will be thoroughly reviewed whether it is a custom t-shirt or embroidered polo.
    • We utilize state of the art technology on our custom apparel and promotions to ensure your product is something you'll be proud to promote.
    • We are in constant communication with you throughout the whole t-shirt design process, so you see the professional looking product before it even ships
  • Free Rush Service

    Free Rush Service:

    • All of our production is done in house so we are able to offer extremely fast turn around times.
    • Our standard production time for custom t-shirts, embroidered apparel or small 1 piece DTG orders is 5 business days plus ship time.
    • 1 day rush service is available at no extra charge as long as stock is available on the custom product!
  • Experience

    25+ Years Experience:

    • We have gained a lot of knowledge over the last 25 years so not only do we carry affordable custom t-shirts, but we also carry extensive lines of custom polos, sweatshirts, hats, jackets, promotional items and more.
    • We specialize in high end brands including Nike, Under Armour and The North Face, so we have fine tuned our systems to ensure the final custom product is 100% accurate everytime. 
    • Most of Custom Logo's employees have over 10 years of experience in their positions so no detail slips by us.

Happy Customers

  • 1800flowers

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  • Ace

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  • Applebees

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  • Best Buy

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  • Chevy

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  • Dish Network

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  • Fedex

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  • Hampton Inn

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  • Jaguar

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  • Kraft

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  • Macys

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  • Microsoft

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  • Salvation Army

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  • Samsung

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  • Ups

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  • Us Army

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  • Ymca

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